Global Strategy FrogPubs Essay Example | Topics and Well Written Essays - 1500 words

Global Strategy FrogPubs - Essay Example The examination and the evaluation of the strategic choices and actions of Paul and Thor have led to the conclusion that their business would not actually have many chances to survive within the French market; it could be further noted that signs existed even regarding the inability of the firm to be successfully established in the specific market; but it seems that these signs were ignored – or at least, they were wrongly interpreted. The position of FrogPubs within the French market can be characterized as quite satisfactory; based on the fact that in Paris there is no similar pub – in accordance with the market research developed by Paul and Thor – it could be stated that FrogPubs would have many prospects to achieve a high growth. On the other hand, the market in Paris would be appropriate for the enterprise of such kind – having in mind that because of its geographical position, Paris has many tourists and visitors from England who would be expected to visit FrogPubs – since there is no similar enterprise across Paris. However, the strategic position of FrogPubs would be evaluated using additional criteria: the type of activities of an enterprise is not decisive in regard to its potentials for growth; rather, various elements in the internal and external organizational environment should be examined in order to evaluate whether the specific enterprise would have chances to survive t owards its rivals in the industry under examination. In this context, the strategic choices of Paul and Thor need to be examined and criticized; recommendations would be then produced based on the feasibility and the viability of the particular project – even in the short term.Thor can be characterized as successful – under common market conditions. No problems regarding their cooperation or communication appeared during the development of their project; their failure to understand the market practices has been irrelevant with their potentials to establish a successful partnership – which is not evaluated only in terms of the profits achieved but also in terms of the quality of communication and cooperation between the partners.